Making People Respond: Design for Marketing & Communication
by Primo Angeli
Publisher: Watson-Guptill Publications (August 1997)
Leading packaging designer located in San Francisco.
Ogilvy on Advertising
by David Ogilwy
Publisher: Vintage; Vintage edition (March 12, 1985)
David Ogilwy is a pioneering giant in the industry. This book is not exclusive to the advertising category and deserves to be read by anyone involved in visual communications and the creative process.